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Welcome to the Centre for People and Performance

Following last year’s successful joint MMU/CIPD conference to mark CIPD’s centenary year, we are delighted to host this year’s joint conference.

This full day event will feature a number of high-profile speakers who will address contemporary issues of interest to the HR community.  Delegates will be drawn from both the private and public sectors across the region, providing excellent networking opportunities.

The event is an excellent opportunity to engage with leading HR thinking and network with other HR professionals and industry experts from across the region.  Attendees will leave with new ideas to take back to their organisations.

Date: Friday 11 July 2014
Time: 10am until 4pm
Venue: The Manchester Metropolitan University Business School

Keynote Speakers and Themes


Mark Beatson, Chief Economist: CIPD “Are organisations getting better at managing their talent?” and Ed Houghton, CIPD Research Advisor - Human Capital and Metrics "Valuing your Talent - A framework for measuring and understanding human capital"

Mark will speak on the quality of UK management, which has long been regarded as inferior to that of its major competitors and an important factor in explaining the UK’s historically lacklustre productivity performance.  But much has changed in the past twenty to thirty years.  We have imported both management practices and managers from our competitors.  Competition is stronger.  Managers are, on the whole, better educated and more likely to be qualified specialists.  In the people management sphere, HRM has waxed while union power has waned.  Job satisfaction levels are the same – if not higher – than a decade ago despite a deep recession.  This presentation will present findings from the current Megatrends project  looking at change in people management and what is still holding the UK back.”

Ed will speak on "Valuing your Talent which is a CIPD research initiative which aims to build better HR analytics capability amongst HR and business professionals, and help promote better investment in the development of employee skills. Findings from the research are being used to create a new framework organisations can use to better appreciate the structure of data in their HR functions, and will help to illustrate a new methodology to understand measures of human capital value. The presentation will provide early insight from the soon-to-be released report, including findings from case-studies with leading organisations in both the public and private sectors."

Damian Hughes: Liquid Thinking The Psychology of Engaging Top Talent


Working with leading coaches, psychologists and business leaders, Professor Damian Hughes has identified the STEPS process, which explores the psychology of engagement.  He outlines what it is that makes particular ideas and stories stick in our minds. He shows how reframing our understanding from ‘how clever are you?’ to instead asking, ‘how are you clever?’ can have radical effects on the everyday language we use. He will demonstrate how The Generation Game improves our ability to communicate and how directors convince movie executes to invest large sums of money in a project based on one simple line of information.

By showing how we can use strategies like the ‘The Curse of Knowledge’, the ‘Velcro Theory of Memory’ and ‘Curiosity gaps’ we can all adopt simple ideas to make sure that we can engage with our teams and colleagues more effectively.

This session will cover:

- Simple: Finding the core of your message.
Determine the single most important message and then use a high concept pitch to drive behaviours.

- Tripwire: Create the Unexpected
We spend approximately 95% of our time using our basal ganglia, the part of our brain that loves routine and habits. We will learn how to break the pattern of predictability by using the gap theory of curiosity.

- Emotional: Make people care
If people care, they will act. We will look at methods of creating emotional impact to engage an audience.

- Practical: Help people understand and remember
Our brains do not easily retain abstract concepts. We will look at how we make our ideas concrete to provide a common turf of understanding.

- Stories: Get people to act
Stories act as simulation and help guide people in how to act. We will look at how Pixar animators use a simple methodology to tell a story that can be translated into everyday use.

James Farr: New Economy, Director of Employment and Skills 'Skill Gaps and Unemployment in Northern England – what does this mean for talent management?'

Through the Greater Manchester Skills and Employment Partnership, James and his team lead New Economy's work to raise skill levels and reduce unemployment across the region. Before moving into the public policy arena, James worked as a journalist and editor for Inside Investor Relations magazine. As custodian of some of the best statistics in the area, James is well placed to provide delegates with a contextual view of the myths and realities of skills gaps and employment statistics for the region. What is being done to try to close the gap and increase the talent pool in accordance with demand? What do high levels of youth unemployment mean for the future talent pool? What are the trends in the area in terms of organisations introducing Apprenticeships? In other words, what do the key employment and skills statistics for this area imply for HR practitioners who need to find talent in cost effective ways?

Rob Devlin: Co-operative Group Community Resourcing Manager 'Win-win strategies for working with communities to find and develop emerging talent'

Rob spent many years working with traditional talent management pools before venturing into community resourcing as a result of a personal passion to find the best talent in a way which can also improve the lives of others. Rob will explain how he has driven the Cooperative Group Community Resourcing programme to deliver improved performance and find emerging talent by working with non-typical groups e.g. long term unemployed, young unemployed, people with support needs, ex offenders, homeless and armed forces leavers. He will explain challenges and successes on this national award winning journey to date (Avanta's Large Employer of the Year Employability Award, BITC Work Inclusion Big Tick) sharing top tips and lessons learnt with delegates.

Carmel Fell: OD Consultant and Behavioural Science Specialist 'Growing or burning out top talent?'

Carmel Fell has headed up Talent Development functions within leading organisations both in the UK and US and now works with a wide variety of clients as an independent OD Consultant and Specialist in Behavioural Science. Carmel will share her insights with delegates about the impact of the crash of 2008 on top talent development. She will consider whether, given the economic challenges all organisations and individuals have faced since the crash in 2008, organisations have we been burning out rather than growing their top talent? Have 'A' players perhaps been punished rather than grown? How does all this connect through to leadership capacity as well as capability, and how can coaching create capacity in talent?



Booking is now open and you can book online for the event by clicking on the button below.

For full details visit our online booking page.

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