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The Centre for Retail, Place and Consumer Change brings together long-standing streams of research that MMU has international renown for and which, together, represent the more impactful areas of marketing, in terms of the reach and significance they have on society.
Every individual is a consumer and a shopper, and many of our consumption and shopping experiences occur somewhere outside the home or workplace: in markets, restaurants, High Streets etc.
Since the 1980s MMU researchers have been studying change in consumer behaviour; the retail sector and retail locations such as town centres. They have produced over 300 academic articles, won major prizes and awards as well as undertaking a number of applied research projects for the private, public and third-sector.
Their research has been used to influence a variety of policy decisions, in the area of retail competition, planning and improving town and city centres. MMU researchers administered the influential High Street Britain 2015 Inquiry, on behalf of the All Party Small Shops Group.
Researchers lead major consortia and projects, such as the £3.6m Retail Enterprise Network and the £2.4m Agora project both funded by the European Union. The legacy from these projects includes the Institute of Place Management. Recently, Dr Amna Khan has been awarded National Lottery funding to investigate consumer behaviour in Muslim communities and has launched a Consumer Behaviour Subject Cluster.
Our research draws from a variety of disciplines including marketing, geography, sociology, tourism, psychology and digital business.
The Centre for Retail, Place and Consumer Change is led by Professor Cathy Parker. If you are interested in finding out more about our work, please get in touch by emailing Cathy at email@example.com