Jeff McCarthy (Digital and Social Media Marketing knowledge cluster) has written a piece for the Manchester Evening News regarding the local digital economy:
Digital now cuts right across enterprise in areas such as order fulfilment, customer psychology, product development to name but a few. Anyone involved needs to be a keen learner – the one thing of which you can be 100% certain, is the digital landscape constantly evolves… [and] the north west needs to develop and retain digital talent across all disciplines.
The full article is available on the Manchester Evening News website. The MPA is also involved in our Future Talent in Creative Industries event, organised for postgraduate students at MMU Business School by the Creative Industries knowledge cluster.