Over three days during April 2015, the Department of Management and the Business of Sport Knowledge Cluster welcomed 21 students and three staff members from the School of Sport Management and Marketing at Hogeschool, Rotterdam.
The Centre for the Study of Football and its Communities also hosted an event for them with a visit to the Etihad Stadium, home of Manchester City. Students gave presentations on group projects around corporate social responsibility and fan identity in the Netherlands, using English contexts for comparison. After the presentations, the group were given a tour of the Etihad stadium, with the opportunity to go pitch side and to visit the inner sanctum of any football club, the home dressing room.
In the afternoon, the group travelled to the National Football Museum, which houses, amongst other things, Diego Maradona’s shirt from the 1986 World Cup quarter-final.
The following day, the Department of Management welcomed the students and staff to the Business School and further presentations were given: A comparison of Dutch and UK Sports, Sporting Landscapes in the Netherlands, The Differences between English and Dutch Football and Sales within the Dutch Football League. The students ended day with a case study activity based on the Manchester Sky Ride.
The final day included a tour of the National Cycling Centre where the Rotterdam students were treated to a stint on the BMX tracks followed by an afternoon of sport at The Sugden Centre run by MMU Sport and Active Campus. Both Rotterdam and MMU students competed in mixed teams at Dodgeball, Futsal and Ultimate Frisbee.
This visit is part of a developing wider partnership between MMU and Hogeschool Rotterdam with future activities already planned for 2015–16.