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Nuturing our future talent in the creative industries


(From left to right:) Daniel Nolan, Claire Tennant, Nola Calladine, Jackie Holt, Tom Cull, Cindy Simmons (Managing Director, MPA), Jo Leah, Jane Tonge (Creative Industries Cluster Leader), Richard Roycroft, (Chair, MPA)(From left to right:) Daniel Nolan, Claire Tennant, Nola Calladine, Jackie Holt, Tom Cull, Cindy Simmons (Managing Director, MPA), Jo Leah, Jane Tonge (Creative Industries Cluster Leader), Richard Roycroft, (Chair, MPA)

The Creative Industries cluster organised this event in partnership with the MPA (Manchester Publicity Association – the Voice of Manchester’s Communications Community) to help develop invaluable networks with some of the top graduate recruiters from the industry.

The event looked to address the employability needs of postgraduate students on the following programmes at MMU Business School seeking employment within the creative industry:

  • MSc Digital Marketing
  • MSc Public Relations
  • MSc Marketing
  • MSc Marketing (Communications)
  • MSc Marketing (Creative Advertising)

The morning session saw presentations from a number of key people at some leading agencies in Manchester. These were delivered by:

  • Nola Calladine, Managing Partner, MEC
  • Claire Tennant, Managing Director, MC2
  • Daniel Nolan, Managing Director, theEword
  • John Marshall, Managing Partner, MediaCom
  • Jackie Holt, Managing Partner, BJL
  • Jo Leah, Managing Director, Weber Shandwick
  • Tom Cull, Managing Director, iProspect

At lunch, students were given the opportunity to network with them and their agency representatives.

The afternoon session was dedicated to students teams competing against each other to win a group prize of £100 per course route. They were all given a competition brief and after just one hour working on it had to pitch their idea to these agency bosses.

All-in-all, this was an opportunity for students to get an idea of what agency life is all about, and the feedback from both students and the agencies themselves was very positive.

Dr Jane Tonge, Creative Industries Cluster leader, said:

We have fantastic partnerships within industry and this gives us and our students unrivalled access to the leaders of the businesses they will soon be applying to.

The skills students learn on our courses help to prepare them for life in the creative industries, whether agency or in-house, so they can step straight into working on marketing, advertising, public relations and digital campaigns, strategies and solutions.

Richard Roycroft, Trinity Mirror director and Manchester Publicity Association Chairman, said he was ‘proud to work in the same sector’ as the students:

MMU seems to be ahead of the game when it comes to engaging with Manchester’s creative industry.

Jo Leah, managing director at PR firm Weber Shandwick, said:

The students were a credit to the University and really receptive and engaged.

The cluster brings together like-minded academics and research students to explore a range of specialist subjects in the creative field, including public relations, reputation management, media relations, digital communications and leadership.

To read more about the event programme, downloads and photos taken on the day, please visit the event page or the write-ups in ManMetLife and on the MPA website.

Group photo of the winning student teamsGroup photo of the winning student teams

For more information

  • Katherine Roycroft
    Research Project and Development Manager (Mon–Wed)
  • Telephone:
    0161 247 6067
  • Email:
    k.roycroft@mmu.ac.uk

  • Jane Walkington-Ellis
    Research Project and Development Manager (Wed–Fri)
  • Telephone:
    0161 247 3654
  • Email:
    j.walkington-ellis@mmu.ac.uk

  • Gary Lindsay
    Research Administrator
  • Telephone:
    0161 247 2706
  • Email:
    g.lindsay@mmu.ac.uk
Address
  • Knowledge Hub,
    Manchester Metropolitan University
    Business School,
    All Saints Campus,
    Oxford Road,
    Manchester, M15 6BH,
    United Kingdom

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