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Consumer Behaviour cluster

Gift of Togetherness Insights Event

Manchester Metropolitan University Business School
Room 3.11
All Saints Campus
Oxford Road

M15 6BH

This insights event aims to provide more information about Gift of Togetherness, an oral history project investigating the inter-generational differences of South Asian British Muslims’ (Pakistani, Indian and Bengali) gift giving practices in the UK.

Often differences between generations can be greater than differences between distinct communities (Browne et al., 2005). Increasing the understanding of generational differences can inform and provide insights whether any changes in cultural traditions habits and behaviour are taking place.

Understanding commonalities and differences will help to facilitate the development of relationships between the mainstream and ethnic minority groups in the UK. This understanding will inform community engagement strategies and therefore, is likely to result in improved community cohesion between ethnic groups.

Supported by the National Lottery through the Heritage Lottery Fund, this project has support from the Ahmed Iqbal Ullah Trust, North West Sound Archive, Pakistani Resource Centre and ADAB (Bury).

The team will conduct 90 oral interviews in community centres around the North West and build links with residents.

Findings will be shared with people of all ages groups at the Manchester Mega Mela 2015, through activities such as story telling corner, quizzes, interactive displays and audios.

The interviews will be stored in the North West Sound Archive. Transcripts and some copies will be housed in Manchester’s Central Library. The story book will be displayed in the community centres involved in the project.

If you would like to participate in this study please contact Amna on (0161) 247 3947 or visit the project website at If you are interested in finding out more about our work, please get in touch by emailing Amna at

Book online

For more information

  • Katherine Roycroft
    Research Project and Development Manager (Mon–Wed)
  • Telephone:
    0161 247 6067
  • Email:

  • Jane Walkington-Ellis
    Research Project and Development Manager (Wed–Fri)
  • Telephone:
    0161 247 3654
  • Email:

  • Gary Lindsay
    Research Administrator
  • Telephone:
    0161 247 2706
  • Email:
  • Knowledge Hub,
    Manchester Metropolitan University
    Business School,
    All Saints Campus,
    Oxford Road,
    Manchester, M15 6BH,
    United Kingdom

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