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Masterclass Series: “Improving your Leadership Qualities and Investing in your Knowledge Bank"

Masterclass Series:

“Improving your Leadership Qualities and Investing in your Knowledge Bank.”

Globalisation | Leadership | Human Resource Management | Project Management | Public Relations and Marketing

MMU Business School, Faculty of Business and Law

Thursday 14th May 2015
5.30-8.30pm, Postgraduate Suite, 7th Floor, Business School

Join specialists from our Executive MBA and Masters programmes as they deliver a series of insightful masterclasses designed to enhance your leadership knowledge. The evening begins with a keynote session attended by all, followed by your choice of one of three masterclasses.


5.30pm Registration and refreshments - Business School Atrium
Sign in and meet tutors, staff and other attendees over light refreshments.
6.00pm The fragility of emerging market growth: evaluating the ‘rise’ of Brazil and sub-Saharan Africa

Dr Stephen Buzdugan

Despite unprecedented levels of economic growth among countries previously classified as ‘underdeveloped’/‘developing’, recent economic challenges faced by Brazil and sub-Saharan African countries has called into question the basis on which the optimism from scholars and international institutions and indeed the inward foreign direct investment has been founded.  This session will examine the strength of the 'Brazil on the Rise' and 'Africa Rising' arguments, and evaluate whether these recent challenges are a 'blip' or signs of deep economic and political issues in these countries.

Dr Stephen Buzdugan is Senior Lecturer in International Political Economy, lecturing on many postgraduate programmes including the International Strategy module on the MBA.

Your choice of one of the following Masterclasses:-

Coaching for Development: The Power of Listening at Work

Dr Shirley Jenner

This session explores the impact that coaching conversations can have upon leaders, managers and employees at work. As contemporary work patterns and responsibilities change, traditional directive style of leading and managing are less effective and need replacing with new forms of employee engagement. We explore the features and benefits of collaborative, emotionally intelligent approaches to management. We will examine the powerful effects that good listening can have on workplace relationships, and their creative potential for learning and development for everyone involved.

Dr Shirley Jenner is Principal Lecturer in Human Resources, a qualified coach and MBTI Practitioner and Postgraduate and Professional HRM Programmes Coordinator.

The Impact of Big Data on Organisational Structure: How Much Change Is Needed?

Dr Sofiane Tebboune

The concept of Big Data is increasingly, and frighteningly, becoming popular among the business community.  However, once we start to look deeper into the characteristics of Big Data, it becomes clear that many organisations are ill-prepared for such data intensive environments.  This master class aims to give an introduction to the area of Big Data and the strategies that organisations might need to consider to succeed in such environments.

Dr Sofiane Tebboune is Senior Lecturer and Course Leader for MSc Business Technology and Analytics.

PR and Marketing - an exploration of the blurring of boundaries.

Wendy Moran

This session will examine the theoretical development of PR and Marketing as distinct disciplines from the perspective of each. The presentation will consider how the territory has been carved up and how increasingly the boundaries overlap both within academia and industry.

Wendy Moran is a Senior Lecturer in Public Relations, lecturing on a range of undergraduate and postgraduate PR programmes. She is currently Chair of the Chartered Institute of Public Relations Public Services Group, the representative body for public sector PR practitioners in the UK.

7.30pm  Networking and Close


Eventbrite - Improving your Leadership Qualities and Investing in your Knowledge Bank