Published: 19th May 2014
A FLEXIBLE MSc degree in Public Relations and Media Management for students to learn from the comfort of their own home or office has been launched.
The course is designed for busy PR professionals aiming to enhance their career within the PR industry and learn in their own time.
Course content offers the opportunity for people to gain new PR and digital communications skills with a range of affordable study options - from shorter Postgraduate Certificates to the full MSc degree - anywhere in the UK.
Live weekly webinars will be hosted by experienced MMU PR professionals, with students able to interact with fellow classmates and tutors via video links. Each course unit also features two Foundation Days at the University’s new £75million Business School.
All webinar-based lectures and accompanying materials can be replayed and studied after the live sessions, providing even greater flexibility for learning to fit around people’s busy lives.
The course also offers students full access to the University’s resources as well as the ability to meet and network with fellow professionals, guest speakers and the academic team.
Dr Jane Tonge, course leader, said: “It really is an innovative course, offering true flexible learning for students who can go at their own pace. It gives people from anywhere in the country the chance to pick up new qualifications and is tailored to meet their needs.
“The online course is unique and allows people to interact with our experienced lecturers, all with PR and digital industry backgrounds. We believe this is a completely new way to study, giving students new freedoms and interactivity plus weekly interaction with expert tutors to guide you every step of the way.
Enhance your PR career
“It has been designed for PR professionals who want to combine a busy working life with a flexible part-time course, and allows them to step on and off the course while gaining interim qualifications which will enhance their career prospects.”
PR professionals who have a CIPR diploma already hold one third of the masters and can be fast-tracked.
The course would suit practitioners whose initial qualifications do not include PR, those looking for a focus on digital communications or who are seeking to progress to a more strategic PR management role. It will also suit other communications professionals.
The first two units can be done in eight months, earning students a Postgraduate Certificate, while a further eight months study earns a Postgraduate Diploma. Students can stop and start the course when they want, picking up more qualifications as they progress.