Published: 22nd October 2014
DIGITAL communications specialists can take the next step in their career with a qualification aimed at aspiring managers.
Manchester Metropolitan University has joined forces with trade news website Prolific North to develop the industry-ready leadership course, the part-time Post-Graduate Certificate in Digital Comms Management, to provide a bridge between executive and management level in the thriving digital communications field.
Students will benefit from expertise already on offer at MMU and from Prolific North’s connections, with weekly industry speakers from leading companies.
David Edmundson-Bird, principal lecturer in Digital Marketing, said: “The communications world has its unique challenges and various specialisms.
The next step
“The course is designed for people who will have been working for a few years to understand the capabilities of others and how to manage people.
“You may be a social media executive, SEO specialist or digital marketer, but to take the next step you need to understand how to manage people who come from all those teams. You’ll be able to think in the broader context of digital communications as well as how to interact with customers of those disciplines.”
The six-month course comprises two units: ‘Strategy and planning for digital and social media management’ and ‘Management leadership for communication professionals’.
Some of the areas the units focus on are: digital and social media strategy, exploiting mobile platforms and emerging technology, developing customers and client management, leadership models, solving business problems and intellectual property.
The course runs for six months and students attend the University for one day a week. The units also count towards the MSc in Public Relations and Media Management and the MSc in Digital Marketing.
Nick Jaspan, Prolific North publisher, said: “The speakers bring excellent industry credibility and it’s a chance to share best practice with the students. So far, the feedback for the PG Cert has been very positive.”
The second cohort begins in February 2015.
Opening evenings are held at MMU’s Digital Innovation hub on the All Saints site: