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MSc Digital Marketing Communications
Introduction
As part of our on-going drive to build effective, industry-recognised training across all areas of digital marketing, MMU Business School has launched the UK’s first Masters in Digital Marketing Communications in conjunction with e-consultancy.com. The course combines expert teaching and top quality tutorial guidance and academic support with considerable online support for each study unit.
This course is designed specifically to give students skills for the workplace and to fit around their current employment. Study periods are flexible and students can learn more or less intensively – they are, however, required to complete full Masters programme within five years of the start date. This means students completing the Certificate or Diploma levels may take a break from study before moving to the next stage. The programme has specific training days each year, with six days in London with e-consultancy and 2-3 days at MMU in Manchester.
Upon completion of the qualification, students will be equipped with a thorough knowledge of the digital marketing landscape and have the practical skills to evaluate and implement digital communication techniques in the workplace.
Special Features
- This course is taught by industry practitioners from e-consultancy, the UK’s leading training organisation and publisher in digital marketing practice.
- There is a strong emphasis on new practice, which is now critical in a rapidly changing professional environment.
- Enrolment on the Masters programme entitles you to full e-consultancy membership for the duration of your studies, giving you access to over 600,000 pages of specialist opinion, industry reports, the latest research and expert forums.
- Training sessions in each unit are delivered through face to face teaching by Econsultancy staff and supported on-line by MMU Business School specialists.
Programme Content and Structure
Each stage of the programme is worth 60 CAT points (recognised internationally) and is designed to be studied on a part-time basis over the course of a year. Subject options within each unit are fully flexible, allowing students to pick and mix which areas they wish to study.
The following course structure shows the recommended study route as recommended by both the Business School and Econsultancy:
Stage 1 |
Strategy and Planning for Digital Marketing |
Customer Acquisition and Conversion Concepts in Digital Marketing Communications |
Work-based Independent Learning Unit |
Award of Certificate in Digital Marketing Communications |
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Stage 2 |
Customer Management and Retention Concepts in Digital Marketing Communications |
Monitoring, Measurement and Management |
Developing Professional Practice |
Award of Diploma in Digital Marketing Communications |
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Stage 3 |
Dissertation |
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Award of Masters in Digital Marketing Communications |
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Strategy and Planning for Digital Marketing
This unit involves a two-day Digital Marketing Fast-track session and a one-day Online Media Planning and Buying session.
Customer Acquisition and Conversion Concepts in Digital Marketing Communications
You will choose three one-day sessions from an extensive selection: Email Marketing, Search Engine Marketing, Pay per Click Marketing, Affiliate Marketing, Online Copywriting, Online PR, Mobile Marketing, Usability and User Experience, and Web Project Management.
Work Based Independent Learning Unit
This unit is taught at the Business School and develops a work-based project from inception to delivery. You will utilise a range of experiential learning techniques and tools and will undertake a piece of practical research which can be linked to your organisation.
Customer Management and Retention Concepts in Digital Marketing Communications
You will choose another three one-day sessions from an extensive selection: Email Marketing, Search Engine Marketing, Pay per Click Marketing, Affiliate Marketing, Online Copywriting, Online PR, Mobile Marketing, Usability and User Experience, and Web Project Management.
Monitoring, Measurement and Management
This unit involves a one-day session on Web Measurement and Analytics and four half-day sessions on the following topics: Legal Issues for Digital Marketers, Managing Digital Teams, Web 2.0 and Other Emerging Trends, and Achieving Integrated and Multi-channel Digital Marketing.
Developing Professional Practice
This unit is also taught at the Business School and allows you to develop your own career and lifelong learning, gaining academic and research skills and ultimately helping you to produce your Masters level dissertation at Stage 3.
Dissertation
The dissertation stage of the programme lasts for seven months, and throughout this period you will have regular meetings with your course tutor at the Business School. You will also have attended a one-day E-consultancy brainstorming session as part of the Professional and Academic Capability unit to help formulate your dissertation proposal.
For further details, visit http://econsultancy.com/training/qualifications/masters
Assessment
The programme is assessed by context-based formative projects within candidates’ own organisations or client’s organisations. Each taught unit is assessed through an individual report of around 3,000 words and the dissertation stage is assessed through a consultancy based project of around 12-15,000 words.
Students’ Experiences
“I’m really impressed with the course. I’m finding it interesting, enjoyable and thought provoking. Overall, I would recommend this course to anyone looking to expand their knowledge of digital marketing whilst improving their practical skills to boot!”
Director, jobs.ac.uk
“The course delivers cutting edge topics, engaging and up-to the second informed trainers, interesting and cultivating online debate combined with real practical business challenges. I'm so impressed; I'd recommend it to you all."
Jayne Coulthard, Enterprise North East
Career Development Opportunities
Upon completion of the qualification, students will be equipped with a thorough knowledge of the digital marketing landscape and have the practical skills to evaluate and implement digital communication techniques in the workplace. Digital marketing communications is an expanding new media and marketing area and currently the evidence is that the number of job opportunities and newly created roles are being increasingly advertised.
Enquiries
Vivien Underwood
Tel: 0207 681 4099
E-mail: vivien.underwood@econsultancy.com
Web: www.econsultancy.com