MMU Business School Staff Profile
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Name: Mr David Edmundson-Bird Department: modb Location: Business School, Room 6.13b Telephone: 0161 247 4603 / 07774 556343 Email: d.edmundson-bird@mmu.ac.uk Office Hours: Please call or email to arrange a meeting during the Summer period |
| Responsibilities | *Principal Lecturer in Digital Marketing Communications* for the Department of Marketing, Operations & Digital Business with responsibility for developing accredited in-house and sector-led executive and postgraduate qualifications, non-accredited training and consulting services for businesses in the digital and creative sector. I also run "Search and Social School":http://www.searchandsocialschool.com every February, a training day for students who wish to learn about the skills involved in search engine and social media marketing, which is delivered by our colleagues at: - "*Return on Digital*":http://www.returnondigital.com - "*The EWord*":http://theeword.co.uk - "*I-COM*":http://www.i-com.net/ - "*Lakestar Media*":http://www.lakestarmedia.com/ - "*PushOn*":http://www.pushon.co.uk/ Course Director for "*Econsultancy Masters Programme*":http://econsultancy.com/uk/training/qualifications "*Econsultancy MSc Digital Marketing Communications*":http://econsultancy.com/uk/training/qualifications/marketing "*Econsultancy MSc Internet Retailing*":http://econsultancy.com/uk/training/qualifications/retailing (with "*Econsultancy*":http://econsultancy.com) Programme Director for "*Econsultancy Graduate Certificate Programme*":http://econsultancy.com/uk/training/qualifications/certificates which includes: "*Graduate Certificate in Analytics and Optimisation*":http://econsultancy.com/uk/training/qualifications/certificates/analytics-and-optimisation "*Graduate Certificate in Search Engine Optimisation*":http://econsultancy.com/uk/training/qualifications/certificates/search-engine-optimisation *Graduate Certificate in Online Engagement and Community Management* *Graduate Certificate in Social Commerce* *Graduate Certificate in Digital Business and Account Management* *Graduate Certificate in Integrated Marketing Communications* *Graduate Certificate in Creating and Managing Customer Journeys* *Graduate Certificate in Reputation Management in a Digital World* *Graduate Certificate in Online Selling, Merchandising and Promotion* *Graduate Certificate in eCRM* Unit Leader for: *5G3190 Digital Marketing Communications Management* (Level 6) Through our innovative final year Undergraduate unit, Digital Social Media Marketing Communications Management, student teams are encouraged to take part in an extremely popular online ranking competition "The SEO Cup" for the following search keywords and phrases: DMCM1112 DSMMCM12 Digital and Social media marketing communication management 2012 This year, a number of teams are competing, notably the "Simply Kudos DMCM Team":http://dsmmcm12.co.uk Unit Leader for: *5P5Z0065 Agency Life* (Level 5) This innovative and revolutionary employment focused unit gives undergraduates the opportunity to gain experience in the workplace that employers demand. "*Agency Life*":http://mmuagencylife.com has it's own dedicated web site (use the site to find out more about the programme), "Facebook Page":http://www.facebook.com/MMUAgencyLife and "Twitter Feed":https://twitter.com/MMUAgencyLife Unit tutor for: UG Final Year Projects PG Dissertations Council member at "*Manchester Digital*":http://www.manchesterdigital.com |
| Background | I have been at MMU Business School since September 2004. Prior to coming here I worked in the School of Computing and Management Science at Sheffield Hallam University for 2 years. Before moving to Hallam I was the manager of the learning design team at Academee, whilst prior to that I worked at the Information Systems Institute at the University of Salford. I have also been a director of a number of limited companies in the new media sector. |
| Research | I work with a number of local organisations as part of the University remit to engage with the City region industries. I work with Search Marketing specialists "*PushON*":http://www.pushon.co.uk/ and help them in the creation of their formal strategic direction for the ongoing business, the development of a business development process and assistance in the identification of new product opportunities for the company to potentially expand in the near future. I also work with "*The Orchard Agency*":http://www.orchard.co.uk/ in the development of skills for digital creative sector graduates and provide occasional content for their digital skills blog |
| Publications |