Mr David Edmundson-Bird
Director of Executive Programmes
Tel: 0161 247 4603
E-mail: d.edmundson-bird@mmu.ac.uk
Office Hours
Thursday 10.00 to 11.00 or 2.00 to 3.00
Responsibilities
Director of Executive Programmes for the Business School, with responsibility for developing accredited in-house and sector-led executive and postgraduate qualifications, non-accredited training and consulting services for businesses in the digital and creative sector.
Supporting Responsive Curricula: Digital Creative Industries (SRC:DCI) Course Team Leader
A project to pilot agile, demand-led curriculum design processes that promote flexible delivery and enhance learner employability. SRC:DCI will break new ground in curriculum interoperability, piloting the “tagging” of curriculum with competences valued by employers to support informed choice about study options and assist learners in choosing electives to support their career intentions. For more information, go to SRC:DCI
Course Director for:
Econsultancy MSc Digital Marketing and Communications
Econsultancy MSc Internet Retailing
Econsultancy MSc Digital Publishing
(with Econsultancy)
McCann-Erickson PG Certificate in Integrated Marketing Communications (with McCann-Erickson)
Unit Leader for:
5A3150 Digital Marketing & Electronic Relationship Management (Level 3)
5G4140 Strategy & Planning for Digital Marketing Communications (Level M) – Econsultancy Route
Unit tutor for:
Project Tutor
UG Final Year Projects
PG Dissertations
Council member at Manchester Digital
Background
I have been at MMU Business School since September 2004. Prior to coming here I worked in the School of Computing and Management Science at Sheffield Hallam University for 2 years. Before moving to Hallam I was the manager of the learning design team at Academee, whilst prior to that I worked at the Information Systems Institute at the University of Salford. I have also been a director of a number of limited companies in the new media sector.
Research Agenda
I work with a number of local organisations as part of the University remit to engage with the City region industries. I work with Search Marketing specialists PushON and help them in the creation of their formal strategic direction for the ongoing business, the development of a business development process and assistance in the identification of new product opportunities for the company to potentially expand in the near future.
I also work with The Orchard Agency in the development of skills for digital creative sector graduates and provide occasional content for their digital skills blog