Name: Mr David Edmundson-Bird
|Office Hours:||Please call or email to arrange a meeting during the Summer period|
Principal Lecturer in Digital Marketing Communications for the Department of Marketing, Operations & Digital Business with responsibility for developing accredited in-house and sector-led executive and postgraduate qualifications, non-accredited training and consulting services for businesses in the digital and creative sector.
I also run Search and Social School every February, a training day for students who wish to learn about the skills involved in search engine and social media marketing, which is delivered by our colleagues at:
Course Director for Econsultancy Masters Programme
Programme Director for Econsultancy Graduate Certificate Programme which includes:
Graduate Certificate in Analytics and Optimisation
Unit Leader for:
Through our innovative final year Undergraduate unit, Digital Social Media Marketing Communications Management, student teams are encouraged to take part in an extremely popular online ranking competition "The SEO Cup" for the following search keywords and phrases:
This year, a number of teams are competing, notably the Simply Kudos DMCM Team
Unit Leader for:
This innovative and revolutionary employment focused unit gives undergraduates the opportunity to gain experience in the workplace that employers demand.
Unit tutor for:
UG Final Year Projects
Council member at Manchester Digital
|Background||I have been at MMU Business School since September 2004. Prior to coming here I worked in the School of Computing and Management Science at Sheffield Hallam University for 2 years. Before moving to Hallam I was the manager of the learning design team at Academee, whilst prior to that I worked at the Information Systems Institute at the University of Salford. I have also been a director of a number of limited companies in the new media sector.|
I work with a number of local organisations as part of the University remit to engage with the City region industries. I work with Search Marketing specialists "*PushON and help them in the creation of their formal strategic direction for the ongoing business, the development of a business development process and assistance in the identification of new product opportunities for the company to potentially expand in the near future.
I also work with The Orchard Agency in the development of skills for digital creative sector graduates and provide occasional content for their digital skills blog