skip to content | Accessibility Information

MMU Business School Staff Profile

Name: Jeff McCarthy
Department: Marketing, Operations and Digital Business
Location: MMU Business School, Room 6.13d

Telephone: 0161 247 6751

LinkedIn: /in/jeffmccarthyuk

Office Hours: Wednesday 09:00 - 11:00

Academic & Training:

  • PG - Module Leader: Strategic Planning for Digital Marketing Communications
  • PG - Module Leader: Digital & Media Environment
  • PG - Module Leader: Customer Management & Retention Concepts in Digital Marketing Communications
  • PG - Lecturer: Managing Customer Value
  • UG programme teaching: Strategic Communications & Advertising Planning (L6 core unit)
  • Resource Planning for MODB
  • Teaches on Econsultancy courses: MSc Digital Marketing Communications & MSc Internet Retailing
  • IDM Diploma in Interactive & Direct Marketing and Certificate in Digital Marketing
Background Jeff McCarthy has a strong focus on digital, direct and sports marketing.
Qualifications Jeff is studying a PhD. Currently holds:

MRes (awarded Distinction):

Research Research interests: social network sites; online communities; e-marketing; tribal marketing; relationship marketing; sports marketing.

McCarthy, J., Rowley, J., Pioch, E. and Ashworth, C.J. 2012, (Accepted for publication) Managing brand presence through social media: the case of UK football clubs, Internet Research, *2.

Watson, C., McCarthy, J. and Rowley, J. 2012, (In review) Consumer attitudes towards mobile marketing in the smart phone era, International Journal of Information Management, *2

Academy of Marketing Conference 2012: "The Practice of Business Research: Akin to Orienteering"

Best Academic Paper Award, MindTrek 2011: "Social Network Sites and Relationship Marketing Communications: Challenges for UK Football Clubs"

Presented at "Social Media" Track of MindTrek 2011

Presented at "Digital Cultures 2010"

Presented at "Internet World 2010"

Jeff McCarthy's Vizify Profile