Name: Jeff McCarthy
|Office Hours:||Wednesday 09:00 - 11:00|
Academic & Training:
|Background||Jeff McCarthy has a strong focus on digital, direct and sports marketing.
Qualifications Jeff is studying a PhD. Currently holds:
MRes (awarded Distinction):
|Research||Research interests: social network sites; online communities; e-marketing; tribal marketing; relationship marketing; sports marketing.|
McCarthy, J., Rowley, J., Pioch, E. and Ashworth, C.J. 2012, (Accepted for publication) Managing brand presence through social media: the case of UK football clubs, Internet Research, *2.
Watson, C., McCarthy, J. and Rowley, J. 2012, (In review) Consumer attitudes towards mobile marketing in the smart phone era, International Journal of Information Management, *2
Academy of Marketing Conference 2012: "The Practice of Business Research: Akin to Orienteering"
Best Academic Paper Award, MindTrek 2011: "Social Network Sites and Relationship Marketing Communications: Challenges for UK Football Clubs"
Presented at "Social Media" Track of MindTrek 2011
Presented at "Digital Cultures 2010"
Presented at "Internet World 2010"