Name: Mr. Jeff McCarthy
|Office Hours:||Monday 13:05-14:05 and Wednes 15:00-16:00|
Academic and Training:
Digital, direct and sport marketing specialist since 1996. Jeff ran own his business from April 2003, specialising in e-retail & digital publishing. Skills cover e-commerce, m-commerce, digital and direct marketing in B2B and B2C environments. One of the very first marketers to receive the IDM CPD award.
MPhil (awarded Distinction)
Research interests: social media; social network sites; online communities; e-marketing; mobile marketing; tribal marketing; relationship marketing; sports marketing.
Rowley, J. Ashworth, C. McCarthy, J. (2014) “Social Media: The Issues, Benefits and Strategies for Brands”, Lee, I. (Ed.) Integrating Social Media into Business Practice, Applications, Management, and Models, Hershey: IGI Global, pp.98-126.
McCarthy, J., Pioch, E., Rowley, J. and Ashworth, C.J. (2012) “The Practice of Business Research: Akin to Orienteering”. In: Harrigan, P. and Harris, L. (eds) Proceedings of the Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave, Academy of Marketing, Southampton.
McCarthy, J. (2012) Reflections on Business Research: Working Backwards, Forwards, Sideways. In 15th Annual Doctoral Symposium 2012, Manchester Metropolitan University, Mar 14-15.Reviewer: 2x BAM 2012 papers
Best Academic Paper Award, MindTrek 2011: "Social Network Sites and Relationship Marketing Communications: Challenges for UK Football Clubs"
Presented at "Social Media" Track of MindTrek 2011
McCarthy, J. (2009) Social Network Sites and Football: Key issues for football club marketers. In 12th Annual Doctoral Symposium 2009, Manchester Metropolitan University, Mar 25-26.