Welcome

TheRetailGame is an interactive learning tool for retail management students and trainee retail managers. To play the game, you become the Retail Manager of a new fictional store in which you have to make decisions.

The goal of the game is for you to think about and reflect on key concepts in planning a new store opening.

The game has been created by John Pal and Mark Stubbs of Manchester Metropolitan University Business School (MMUBS).

BackgroundBackground

ActivitiesActivities

Outcomes Outcomes

ResourcesFurther Information and Resources

Register your interest Register your interest

Further Reading

PDF, 500Kb J. Pal, M. Stubbs (2002)
Of Mice and Pen
Learning and Teaching in Action, Issue Two: Information Technology, July 2002

link opens in a new windowJ. Pal, M. Stubbs (2003)
The development, design and delivery of a retail simulation
British Journal of Educational Technology, Vol. 34, No. 5, pp.1-11